How engagements typically work, and what they cost.
We don’t publish a fixed price list, because the right engagement depends on your stage, your data, and what you’re trying to fix. But we also don’t believe in vague “contact us for pricing” pages that leave you guessing. Here’s how we typically structure engagements, what tends to drive cost, and what you can actually expect to walk away with.
Engagement types
Churn & Retention Audit
A focused, time-boxed engagement to diagnose where and why you’re losing customers, and what it would take to fix it. This is usually the starting point for companies who suspect something is off but don’t yet have a clear picture. Typically runs 2–4 weeks and ends with a prioritized action plan.
An audit typically includes a full breakdown of churn by segment, plan, and cohort; a review of cancellation reasons and support/feedback themes; identification of “silent churn” — customers who’ve disengaged before formally cancelling; and a written report ranking the highest-impact opportunities, delivered in a live working session rather than just an email attachment.
Project-Based Engagement
A defined scope of work — for example, rebuilding onboarding, launching a win-back program, or restructuring pricing to reduce churn. These typically run 4–12 weeks depending on scope, and usually follow an audit (either one we’ve run, or one you’ve already done internally).
Project engagements are scoped around a specific deliverable and success metric agreed on upfront, so you know exactly what “done” looks like before we start — not just a vague promise of “improvement.”
Ongoing Retainer
For companies who want continuous, hands-on support — tracking retention metrics monthly, adjusting strategy as your data evolves, and staying involved as new issues come up. This works well for companies past the initial fix-it phase who want retention managed as an ongoing discipline, not a one-time project.
Retainers typically include a monthly metrics review, a standing working session with your team, and ad hoc support as new churn risks or opportunities come up between check-ins.
What affects cost
- Company stage and complexity. A company with multiple customer segments, pricing tiers, or products generally requires more analysis than a single-product, single-segment business.
- Data readiness. If your churn, usage, and billing data already lives in accessible systems, engagements tend to move faster and cost less than when data needs to be pulled together first.
- Scope of implementation. Strategy-only engagements cost less than engagements where we’re also hands-on through implementation and execution.
- Engagement length. Retainers are typically priced monthly; audits and projects are typically priced as a fixed fee for the defined scope.
What this looks like in practice
A single-product SaaS company with clean billing and usage data, and a straightforward customer base, can often complete an audit in as little as two weeks and move straight into a focused project. A multi-segment platform pulling data from several disconnected systems, with different retention dynamics across customer types, typically needs closer to four weeks for the audit alone, and a broader project scope afterward. Neither is “better” — the goal is matching the engagement to what your business actually needs, not selling you more than that.
Common questions
Do you require a long-term contract?
No. Audits and project-based engagements are scoped for a defined period. Retainers run month-to-month rather than locking you into a long commitment.
Is there a minimum spend?
Engagement cost depends on scope rather than a fixed minimum, but very early-stage companies without much usage or billing data yet may not have enough signal for an audit to be worthwhile — we’ll tell you honestly if that’s the case.
Do you work with pre-revenue or pre-launch companies?
Usually not for a retention engagement specifically, since there isn’t yet a churn pattern to analyze. We’re happy to have that conversation anyway — sometimes the right advice is simply “revisit this once you have paying customers.”
What happens after the initial call?
If it looks like a good fit, we’ll follow up with a written proposal covering scope, timeline, and price, so you have something concrete to evaluate — not just a verbal ballpark.
How to get an actual number
Because scope varies so much, we quote engagements after an initial call — not before. That call is free, and there’s no obligation attached to it. We’d rather understand your business first and give you an accurate number than a generic range that doesn’t mean much.