Is Your Saas Churn Rate Over 5%?
- Depending upon your target market, a new customer can cost $50 to $200.
- Your churn rate is also the percentage of ad spend that goes towards replenishing customers.
- Reducing churn by 1% to 2% can lead to a 12% increase in the valuation of your company.
- A 5% increase in retention can lead to 25% or more profit increase.
Why Does Churn Happen?
Customers Get Frustrated
Customers don’t like something about your product:
- Maybe it’s too hard to use.
- Maybe it doesn’t solve their problem.
- Lack of visible results.
- They expect it to do something that it doesn’t.
- It works too slowly.
- Lack of onboarding.
- No communication.
They Don't Need You Anymore
Customers don’t need your product anymore:
- They don’t care.
- They never log in and use it.
- They solved their problem.
- The found a better product.
- They can’t afford you anymore.
They Don't Find Value
Customers don’t see the value of your product:
- They don’t use it enough.
- The price is too high or too low.
- Something else does the job for a better price.
- They don’t know how to use it.
- They don’t want to pay for something that is “just another subscription.”
The #1 Reason Customers Churn?
You Never Give Them an "Ah-Ha" Moment!
Why Isn't Your Churn Going Down?
You’ve bought subscriptions to heat maps, a CRM, built Net Promoter Scores, and have conducted customer surveys, but your churn is still sky high. Here are some of your likely problems.
- You aren't tracking which marketing channels customers are using to cancel.
- You aren't tracking cancels on your website.
- You aren't creating profiles of your customers that are the most likely to churn.
- You don't have a cancel funnel.
- Your customers aren't leaving feedback when they cancel.
- Something you are doing internally is contributing to churn.
- You're communicating with your customers the wrong way.
How We Help You With Your Churn
You’ve already invested the right tools. We help you put them to work.
- We help you build a profile for your customers who are likely to churn.
- We help you build a cancel funnel.
- We help you identify your marketing channels that are contributing to churn.
- We help you track cancels on your website.
- We help you use the tools you've invested in the right way.
- We help you capitalize on that "ah-ha" moment.
Two Easy Solutions For Solving Churn
Get an Audit & Strategy
- We review your onboarding and first-time user experience.
- We identify where customers drop off before reaching value.
- We analyze customer feedback and cancellation patterns.
- We evaluate your messaging and product positioning.
- We pinpoint the top causes of churn.
Deliverables: Audit, Strategy, and One Followup Meeting
Get a Comprehensive Solution
- We analyze which customer segments churn the most.
- We identify behavior patterns that signal customers are about to cancel.
- We examine product usage data to see where engagement drops off.
- We analyze customer feedback, support tickets, and cancellation reasons.
- We evaluate which acquisition channels bring the highest-churn users.
- We identify which features successful customers use most.