We work with SaaS companies across a range of industries.
Churn isn’t one problem with one fix. A B2B tool losing renewals because a champion left the company has a different problem — and a different solution — than a marketplace losing engagement on one side of its network, or a FinTech app losing customers during account verification. The root causes, the data you need to look at, and the fixes that actually work all shift depending on what you sell and who you sell it to.
That’s why we don’t run every engagement off the same generic churn playbook. Below is how we think about retention in each of the industries we work with most — the patterns we tend to see, and the kinds of things we usually end up looking at first.
B2B SaaS
In B2B SaaS, churn is often a lagging indicator of something that happened months earlier — a champion leaving, a use case that never fully took hold, or a renewal conversation nobody owned. We focus on account-level churn analysis, multi-threading key accounts, and building a renewal process that surfaces risk early instead of as a surprise. Learn more →
Vertical SaaS
Vertical SaaS wins by fitting one industry deeply — so churn is often a signal that the product isn’t aligned closely enough with how that industry actually works. We break churn down by sub-segment, evaluate workflow and integration gaps, and help prioritize the fixes most likely to move retention. Learn more →
Marketplaces & Platforms
Marketplaces have to manage churn on two sides of a network at once, where losing engagement on one side can quietly damage the other. We analyze both sides separately and together, and look closely at liquidity, pricing, and trust dynamics that standard churn metrics tend to miss. Learn more →
FinTech SaaS
In financial products, trust drives retention as much as the product itself does — a single bad experience can trigger disproportionate churn. We look closely at onboarding and verification friction, how trust-related incidents affect retention, and where fee structure might be quietly pushing customers out. Learn more →
HealthTech SaaS
HealthTech often loses customers to adoption and workflow problems rather than product problems — especially when the people using a tool day-to-day weren’t the ones who bought it. We assess adoption gaps, integration and compliance issues, and help build renewal processes that account for multiple stakeholders. Learn more →
HR & People Ops SaaS
HR tools win by becoming a genuine daily habit, not just something opened during onboarding or open enrollment — and seasonal usage patterns can hide real risk the rest of the year. We look at usage across the full year, adoption depth beyond HR admins, and compliance gaps that put renewals at risk. Learn more →
Don’t see your industry?
These are the industries we work in most often, not an exhaustive list. Churn analysis and retention strategy translate across most subscription businesses, and we’d rather have an honest conversation about fit than turn you away based on a category. Get in touch and tell us about your business.